At Solid Digital, we help businesses rank higher in search engine results. Using the latest on-page and off-page search engine optimisation (SEO) practices make it easier for people to discover your website.
How Does Search Engine Optimisation Work?
You likely discovered this very page through the magic of SEO. When you search for specific keywords using Google or other search engines, complex algorithms help find relevant pages.
The concept is simple. Unfortunately, you also need to compete with the millions of other web pages available on the world wide web.
Search engines rank the results based on relevancy and a variety of other factors. People tend to only visit the pages that appear on the first page. In fact, the top two or three positions receive most of the search traffic.
Our SEO Services provide an efficient solution for bringing your web pages toward the top.
Using natural search engine optimisation techniques can dramatically increase your earning potential. Instead of a trickle of visitors throughout the month, we help maximise your online traffic.
Let’s take a closer look at some of the processes that we use to increase your rankings and help turn visitors into customers.
On-Page and Off-Page Search Engine Optimisation
SEO involves a variety of tasks performed on your website (on-page SEO) and through external strategies (off-page SEO).
On-page tactics include the proper use of relevant keywords, which requires extensive keyword research and competitor analysis. We review every page on your site, optimising the meta description, title tags, alt tags, and HTML code. We also examine the URL structure and use internal linking to make your site more navigable.
Off-page SEO techniques include various link building strategies. Google uses a variety of criteria to determine search rankings. However, the number and quality of links pointing to your site are still essential to increasing your search position.
Local SEO includes additional techniques for boosting your rankings for local searches in the Bradford area. These techniques help people in the area find your business when they need your services or products.
When found using local search queries, 50% of customers visit the shop within one day. The Internet is now the most common way to find local businesses.
If your webpages do not appear in search results for relevant keywords or phrases, you miss the chance to reach potential customers. Instead of visiting your website and learning more about your products or services, these visitors end up visiting your competition.
By using the right keywords, content, and link-building strategies, we ensure that your web pages appear in relevant local searches.
Expert Search Optimisation
Our goal is to move your website further up the search rankings on Google and other search engines. To accomplish this, we use tried-and-tested SEO strategies, including local SEO.
We also pay attention to changes to Google’s algorithm, helping to keep your web pages toward the top of the search results. Our services are geared toward your needs, no matter if you want to increase sales or maximise the number of enquiries you receive.
We work with companies of all sizes and any industry. Whether you operate a start-up or a small to mid-size enterprise, our local SEO services help give you a competitive advantage in an increasingly crowded digital arena.
If you want to bring more visitors to your site, you need proper SEO. You can rely on us at Solid Digital to get your web pages to the top of the results and keep them there.